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Miscommunication
In the words of actor Strother Martin from the movie Cool Hand Luke: "What we have here is failure to
communicate.” Strother was the superintendent of a penal farm in the Southern United States and was referring to his failure
to communicate with a prisoner (Luke played by Paul Newman). The failure he was
referring to was his failure to communicate the necessity for strict
conformance to the prison’s code of conduct. What has Cool Hand Luke got to do with mistakes that project manager’s make?
Just this: while the prison superintendent could take his frustration out on
the prisoner when his communication attempts failed, project managers don’t
have that luxury. The results will be more catastrophic and the pain will
almost always be felt by the project manager. It should. After all, they are
the people given the authority and responsibility for project results.
The communications mistakes project managers can be divided
into 2 categories. Mistakes made with the team, and mistakes made with the customer, client, or sponsors.
The Team
We all like to believe we are proficient communicators,
perhaps because we like the sound of our own voices and think no-one could
speak more clearly, or write more clearly than we do. We deliver our speech,
send our e-mail, distribute our process and then believe the job is done. A
critical part of good communication is testing to see if the person or people
we’re attempting to communicate with have received and understood our message; failure to
check the receipt of the message is one of the most common communications
errors. Communication with your team is critical to project success because it’s
how you direct project work. In the world of software development project
management the mistake is often failing to get commitment from a team member to
deliver their work when your schedule says they should.
Failure of the team or stakeholders to follow the processes
you have implemented for your project is another communications related
mistake. We write a 25 page process circulate it, post it in a central area and
expect the team to not only read it, but decipher their role in the process,
identify the actions they are called on to execute, and then execute them. Then
we’re surprised when our processes don’t get followed.
Avoidance Strategies
The first piece of advice I would give project managers, the
one that will prove most valuable in preventing mistakes here, is to avail
yourself of the excellent training available in this area. Most of our
communication is done verbally so concentrate on that area first. Don’t neglect
the written word or presentations. Once you’ve addressed any training
deficiencies you have in this area you can ignore the rest of the advice here;
you won’t be making any more mistakes!
Until you can take those classes, here are some things you
can do to address those mistakes. Always check for understanding after you have
communicated an important direction. Don’t be aggressive or rude with this
check. Sometimes the best way to measure the level of understanding is to
simply ask the team member to repeat your directions, telling them that you are
simply checking to make sure you have communicated clearly. Check what you hear
against what you think you
communicated and address any gaps in understanding.
Commitments are a special area requiring further action. You
may have communicated very clearly with your team member, leaving no
misunderstandings, but that doesn’t necessarily mean that you can expect your
directions to be carried out. A commitment is a verbal agreement between you
and your team member covering the work that team member will perform, and when
they will complete it by. It is usually meeting the deadline where the trouble
occurs, unless you have chosen the wrong person for the job. Always get verbal
commitment to meeting deadlines for work you assign. Check first to make sure
that the scope of the work is understood and ask if the duration estimate made
for the work is reasonable.
Even when the work is clearly understood and you have a
verbal commitment from the team member that they will meet the deadline, you’re
not finished communicating. Issues can and will arise that can prevent the team
member from meeting their deadline if they are not addressed. You can’t avoid
these issues; all you can do is to have your team member communicate the issueto you as soon as they discover their deadline is in jeopardy so you can
address it. To do this you must establish an environment of trust. The team
member must know that they can come to you with the issue without facing any
negative consequences. Using a "walk about” management style can be a great
help in establishing an environment of trust. Ask each team member if they are
encountering any problems that might impact their deadlines. If they report any
to you that are beyond your ability to address, validate them and then escalate
them to your sponsor, customer, or client. Explain your reasons to the team
member if you can’t address the issue, or you feel the issue isn’t valid.
Work on software projects is more and more frequently being
performed by off-shore teams, which adds another pitfall for the project
manager: misunderstandings due to cultural differences. Do your best to educate
yourself on the culture you’re dealing with and adapt your communications to
accommodate the culture. Start by scheduling meetings so that everyone has a
turn at being inconvenienced. Work the differing holidays into your schedule by
creating individual calendars for each resource on the team, then blocking that
persons holidays off on the calendar. Cultural differences that can act as
filters on your communication must be addressed. For example, when dealing with
cultures where deadlines and individual efforts are less important than team
well-being you will need to communicate the negative impact a missed deadline
will have on the team. There is plenty of literature out there to help you
understand and deal with different cultures, make use of it.
Customers & Sponsors
Customers, clients and sponsors are the folks who pay the
freight. We don’t give them directions to execute project work, they give them
to us. It is our responsibility to ensure that the project’s deliverables and
schedule meet their expectations and that is where most of us make our
mistakes: our failure to manage customer/client/sponsor expectations. The way
we manage those expectations is through our communications so failure to manage
expectations becomes a problem for communications to fix.
One common error in this area is our tendency to hoard bad
news. We encounter several set backs on the project that we didn’t anticipate –
a required feature in the system has a hidden dependency on some other feature
which we didn’t count on building, or someone is suddenly taken ill and we
can’t make up the lost time. We do our best to keep the project on schedule and
budget but simply can’t overcome the obstacle. Then, when it is no longer
possible to meet the schedule, we inform our customer/client/sponsor that we
will be slipping the schedule.
Executives need to be kept informed of project progress but
are very busy and don’t have a lot of time to understand complex project
information. Everyone has a slightly different preference for project
performance information. We frequently either give our executives an avalanche
of project performance detail which they don’t have the time or knowledge to
absorb, or we give them information about project performance that they don’t
want and fail to give them information that they do.
Avoidance Strategies
Treat your sponsor, executive steering committee, or client
like a customer and treat your communication with them as part of the project’s
deliverables. Like any other deliverable, you must gather requirements for this
deliverable to ensure that it meets their needs. The simplest way to gather
communication requirements is to do it at a meeting where you have all the
executives in one room and can reconcile differences in requirements. You will
have to get inventive where it is not possible to gather all the executives in
one place to elicit their requirements. Try sending a menu of possible
information and have them check off the items on the list they would like.
Don’t treat unresponsiveness as an indication that executive doesn’t want any
information; follow the solicitation up with a phone call or visit. Understand
that the information you commit to communicate must be gathered, tracked, and
updated by someone throughout the project so it is as accurate as possible.
You want to keep the information as brief as possible, so
try using a "dashboard” or "scorecard” approach that gives the reader a brief
view of most aspects of project performance. Here is a list of items to
consider:
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Overall project performance (green, yellow, red)
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Performance to schedule (e.g. SPI)
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Performance to budget (e.g. CPI)
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Corrective actions implemented or planned
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Current project phase
-
Quality performance (number of defects found,
number of defects fixed, number of defects per unit of code, etc.)
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Top risks to the project and their mitigation
strategies
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Change requests (e.g. number of changes
received, number of changes approved, number rejected, total changes to the
project in days of effort, etc.)
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Top issues
Use graphs and charts to communicate project performance
information wherever possible. The advantage of this approach is its ability to
show performance history – great when performance is improving, not so great
when it isn’t. Include corrective actions where sliding performance calls for
it. Keep the information brief when charts and graphs aren’t feasible. Avoid
long winded narratives containing a level of detail no-one has time to read.
Using presentation slides is a viable alternative when charts and graphs are
not appropriate.
Make sure that your information is as accurate as possible
and then explain to your audience how accurate the information is, how it is
captured, maintained, and mined, and how it is used to create the chart or
graph. The project SPI is a good example of where care needs to be used to educate your audience
on how information is compiled. While the formula
for calculating SPI is a fairly simple one, you need to explain that the work
planned includes the work planned from the beginning of the project to present
date, and likewise for the actual work performed.
Use Gate Meetings, Phase Exit Reviews, or Business Decision
Points to mark the completion of one project phase and the beginning of the
next. These meetings will communicate to the customer/client/sponsor/executive
steering committee exactly where the project stands. Communicate the criteria
that you believe is required to pass the gate to the executives in advance of
your meeting. Do not ambush anyone at the meeting. Team members with key
deliverables for the meeting should be informed in advance of the meeting and
the role their deliverable will have (i.e. if their deliverable is not ready at
meeting time, the gate fails). Hold a pre-gate meeting to flush out any dirty
laundry that should not be aired in front of the executive. Know who the
decision makers are/should be and then be clear on what the decision criteria
is and what the possible decisions are.
The tips and tricks described in this article implement some
of the best practices promoted by the PMI (Project Management Institute). These
are taught in most PMP® courses
and other PMP® exam preparation training products. If you haven't
been certified as a PMP®http://threeo.ca/pmpcertifications29.php.
three O Project Solutions also offers a downloadable software based training
tool that has prepared project managers around the world to pass their
certification exams. For more information about this product, AceIt, visit the
three O website at: http://threeo.ca/aceit-features-c1288.php. (Project Management Professional) by the
PMI and would like to learn more about certification, visit the three O Project
Solutions website at:
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