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Communication Innovation
Project managers are being increasingly challenged to
communicate effectively as more and more of their project teams are
de-centralized. The goal of every project manager should be to achieve a team
that performs at peak efficiency and delivers project results on or ahead of
schedule and at or below budget. There are several skills a project manager
must have to accomplish this: they must be expert planners, they must have
excellent organizational skills, and they must be able to build high performing
teams. All these skills will be for naught however, without communication
skills. Just like the ability of a hockey player to use their stick will
contribute to their hockey skills, the ability of a project manager to make effective
use of the communications tools available to them will enhance their project management skills. In particular, it will build their ability to communicate effectively.
In the early days of distributed work forces, project
managers (or any manager for that matter) were challenged to overcome the
barriers posed by physical distance. The tools available to overcome those
barriers were very few. There was the site visit, but those were very time
consuming and expensive. There was mail but mail is better suited to
information delivery rather than communication. e-mail offered a marginal improvement on
royal mail but still lacked a real time feedback loop. The telephone offers a
feedback loop but still lacks the face-to-face element that a collocated
environment offers. In more recent times technology has provided us with
audio/video conferencing which does offer a type of face-to-face element but,
as anyone who has used this technology will attest, it is still far from perfect due to the stationary position of the camera.
A story in the Wednesday, September 8, 2010 Toronto Star by
staff reporter Amy Dempsey describes perhaps the latest step on the path
towards effective virtual teams. Amy writes about "Robo-boss" in her
article. Robo-boss is a robot which is actually called Texai by its creators at
Willow Garage in Menlo Park, California. It was created to address the need for
a team member in Seymore Indiana to engage the team in Menlo Park and consists
of a mobile robot which with a camera, screen, and speakers to simulate the
remote team member. The Texai is capable
of navigating through a work area to meet with remote team members face to
face.
Mike Beltzner, who is the Firefox product director for
Mozilla, seized on this technology to overcome the challenges that communicating
with his team in California from his Toronto office present. His team have
re-named the robot "Robo-Beltzner" in his honour. When Mike organizes
a meeting in California he is represented by Robo-Beltzner. The robot presents
his image on the LCD monitor, and reproduces his speech on the speakers.
Cameras on the robot allow Beltzner to view his team, or individual members of
the team. So far this is pretty standard stuff, Mike hasn't done anything he
couldn't accomplish with an audio/video conference. What makes this technology
new and desirable is the robot's mobilization. The robot is on wheels and is
motorized, allowing it to move about the office. The robot is operated from the
remote user's (Mike's) computer and navigation is aided by two cameras, one
pointed forward and one pointed downward. These cameras can be pivoted so that
Mike can see where Robo-Beltzner is going. The monitor can swivel so that
Robo-Beltzner is looking at the person he is speaking to. The forward looking
camera can also zoom in for white board presentations. Mike finds that the team
in California have gotten used to Robo-Beltzner and have begun to speak with
the robot just as they would if he were on site. When they wish to speak with
him, they will approach the robot for a face-to-face conversation just as they
would if they were speaking to him in person. The robot not only allows Mike to
attend meetings and fully participate, it also allows him to perform "walk
abouts" which add yet another dimension to his managerial skills. About
the only things Robo-Beltzner is not capable of doing are writing on white
boards and climbing stairs.
The robot is a prototype which Mozilla has borrowed from its
developers, Willow Garage, a California based robot maker. The robot is the brainchild
of Willow Garage engineers Dallas Goecker and Curt Meyers who were looking for
a solution to their remote communications problems. They insist that this is a
"remote presence system" and not a robot, the difference being that a
robot is an autonomous machine that replaces a human while their machine is
intended to be an extension of a human. They have produced 25 of their remote
presence systems and have these at various alpha and beta testing sites,
including Mozilla. Although Willow Garage is not currently offering the systems
for sale, they appear to be gearing up for that eventuality.
There seem to be 2 trends in the world of projects: the
first is the geographical dispersion of project teams. Whether its outsourcing
software development to an Indian firm or having business owners in New York
and developers in California, the ability to engage resources wherever they may
be available and have them perform as a productive team is necessary for many
companies to be competitive. The second trend is the rapid development of
technology. Technological advances in the area of computing and
telecommunications create a wide variety of solutions to communications
problems. Mike Beltzner is to be commended for his fore-sight and
imagination in seizing the opportunity that Willow Garage provided to overcome
his communications barriers. Even though Mike did nothing more than use a
solution that was already available "off the shelf", his ingenuity in
finding the technology and applying it to his situation helped move his team
forward.
The message for today's project managers is that there are a
wide variety of technical solutions out there with which to overcome your
communications problems. Facebook and Twitter are two social networking tools
that some have used to enhance project communications. There are also numerous
platforms designed to enhance communications as well as provide other project
services such as JIRA and Confluence. With the wide variety of solutions
available and the wide range of prices, there is a communications solution to
meet every project's needs at a budget that every project can afford, all you
have to do is be diligent in your search and creative in your thinking.
One of the project management Knowledge Areas isCommunications Management, according to the PMBOK®, the PMI's bible on the
discipline. One of the key tools described in the planning process for
communications is "communication methods". The PMBOK® approach to planning communications
is to identify the stakeholders you will be communicating with, analyze their
information needs and select the appropriate communications methods. Successful
project managers will distinguish themselves by thinking "outside the
box" when it comes to planning their project communications. Most of us
tend to stick with what we're used to and not leave the safety of our comfort
zones. For project managers to be successful in today's environment, they must
be prepared to examine new and exotic approaches that they would not have
considered on their last project, maybe because they were not available at that
time. If you have achieved your PMP®
certification, look for opportunities to combine your knowledge of project
communications with a willingness to explore new gizmos and tools to provide
your project with superior communications. If you haven't, your first step on the path to excellence in
projects communications should be PMP® Exam preparation training or a PMP® course and then get yourself certified, you'll find the certification will open doors
for you and prepare you for the next step in advancing your communications
skills.
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